The importance of a blog in a digital marketing strategy is undeniable. Businesses, regardless of the size and industry, use blogs to deliver information to website visitors, generate leads, and turn them into customers.
Blogs also showcase expertise and contribute to brand awareness. Purposes and benefits of blogs are truly numerous, but to get the maximum it’s crucial to boost traffic and in this post, we’re going to show you nine easy ways to do so.
1. Post more frequently
When it comes to posting blogs consistency is crucial, but largely overlooked. One of the most common mistakes that businesses make is the lack of a regular blog-posting schedule. The goal of the blog is to boost website traffic, but also inform readers about a certain subject. It would be difficult to increase traffic on the website without regular blog posts. In the same way, we can’t increase blog traffic if we do not publish a new post regularly.
Now you’re probably wondering how often to publish blogs. The specific answer to that question doesn’t exist. Generally speaking, publishing blogs two to four times a week provides the best results in terms of traffic and conversions. Ideally, the best results are achieved when you post a blog 11 to 16 times a month. After all, the more blog posts you have, the more traffic you generate on both new posts and the website in general.
However, do not publish blogs just for the sake of it. Quantity shouldn’t jeopardize the quality. Moreover, re-evaluate the digital marketing strategy to determine how many blogs per week or month is necessary in order to achieve the goals you have defined.
2. Choose blog titles carefully
First impressions are important in different aspects of life. We are inclined to form an opinion about something just by looking at the cover or reading a title. In fact, the title is the first thing that a person sees, not the content. For that reason, it is vital to make sure titles are attractive, interesting, and catchy. They need to spark interest so that people want to click and read the rest. A dedicated group of blog followers will open the new post and read it, regardless of the title, but in order to increase traffic on the blog, you do need to put more thought into the headlines you choose.
Let’s say your blog is about the best THC detox and the goal is to get as many people as possible to read it (and other posts). The headline needs to depict exactly what they’ll be able to learn if they open the post and read carefully. Many people make mistakes by opting for a click-bait approach where catchy or shocking titles are used to learn readers in and offer misleading content. That’s not the way to go! Instead, the title should be specific, concise, but still interesting. Some useful tips that can help you create attractive titles include:
- Use a number in the title (especially when posting listicles)
- Appeal to emotions
- Don’t exaggerate
- Be specific and coherent
- Keep them short or medium-length
- Tailor titles to spark the interest of your audience and target demographic, not everyone
3. Know your audience
Business growth depends on the ability to identify the target audience and learn as much as possible about it. Digital marketing is not an exception here. To get the most out of your strategy (brand awareness, product or service promotion) you need to know who the ideal customer is and what they want. You need to know their interests, likes, dislikes, problems, solutions they seek, shopping habits, and so much more. The more you know, the easier it gets to modify the marketing strategy and achieve better results. The same goes for boosting blog traffic. You don’t write for every internet user, but a specific group of people. For example, if your blog is about the tech industry then your target audience isn’t someone more interested in cooking. Understanding the audience helps generate topic ideas that will ensure constant improvement in traffic, but also cements your place as the relevant source of information within your industry.
Social media platforms have simplified the process of generating more traffic on the blog or website. Millions of people across the globe use social media regularly in order to connect with others, read the news, get informed about topics they care about. Regardless of the industry or topics discussed on the blog, you can generate a lot of traffic from these platforms and that’s exactly why improving social media presence is crucial. It’s needless to mention these platforms have made it easier to promote your products or services without spending a fortune.
Driving blog traffic from social media isn’t the most difficult thing in the world, but there are some things you need to bear in mind to obtain the best results. These tips will help you out:
- Make sure all social media profiles are complete, provide relevant information about the brand or blog, and feature the link to your blog. On the flip side, your blog should also have social media widgets or icons that will navigate reader to the social media profiles they can follow
- Share links to blog posts on social media profile
- Keep track of statistics and insights on all social media platforms and post blog link at the time of the day when the engagement is usually at its highest
- Make blog content easy to share
- Enhance the visual appearance of your blog
- The blog should be easy to read and open on smartphones and tablets
- Engage with the audience by replying to their comments, following them back, sharing their reactions, and more
- Find a nice, polite, and constructive response to a negative comment (don’t ignore or delete it)
- Post on social media regularly, not just blog posts, but other relevant info that will boost the list of followers and thereby make blogs more visible once you share them on these platforms
5. Write guest posts
Yet another simple way to boost your blog’s traffic is to locate other blogs with the same target audience as yours and offer to contribute blog posts. Contact websites, companies, and bloggers with a substantial audience to post your blogs there and offer the same in return. That way, their audience will keep coming to your blog for more of your content. Guest blogging proves to be one of the most popular ways to build authority and links. For that purpose, it is vital to work on the quality of those guest posts. The main objective is for someone else’s audience to consider you trustworthy and reliable. Only then will they want to keep coming to read your blogs. Quality is your best friend for increased blog traffic. Collaborations are also important. For instance, you can work with other bloggers or authors on a single post. Seven out of 10 readers like blogs which are a collaboration between several authors and consider them more reliable.
6. Include photos
Photos in blog posts boost readership and thereby increase traffic. Not only do images make the post more aesthetically pleasing, but they also allow you to include relevant keywords in the Alt image tag on the photo. In other words, photos contribute to the SEO efforts for the site. Speaking of photos, you still need to be careful. You can’t just download an image from Google and upload it to the blog. Many photos are not free to use and they are copyrighted. You can buy images from stock photos websites, ask for permission, or capture your own photos and upload them instead.
Because blogs with photos have 94% more views you should make them more visually appealing and include images and you’ll notice the difference in the blog traffic insights. Bear in mind photos should not be either too large or too small and they need to be related to the subject. Ideally, you should go for designs and color options that contribute to the overall setting of your blog. One specific theme or vibe strengthens your identity and lures people in even more.
7. Be wise with SEO
Search engine optimization (SEO) is the most important aspect of blog promotion. Good SEO strategy helps the blog rank higher in the search engine results thus delivering organic traffic. If you pair quality content with good SEO you’ll get a steady influx of blog readers. Unfortunately, many people make mistakes by stuffing blogs with too many keywords. This doesn’t work and may even be recognized as spam thus jeopardizing the blog’s visibility in search engine results. The main goal of SEO is to use relevant keywords that fit naturally into your text. A few carefully selected keywords go a long way than tons of them. Moreover, you need to align them properly in the beginning, middle, and end of the post. It’s not a good idea to repeat the same keyword all the time within the content.
Backlinks are important for blog traffic because they increase the visibility of the post. Besides visibility and traffic, links also make the content appear more reliable and trustworthy. The internet is swamped with misleading information and you have the chance to set yourself apart by delivering accurate info and evidence-based content. Also, when mentioning a specific brand, product, service, make sure to include links to those websites.
9. Add video
As mentioned above, the visual appearance of the blog is incredibly important for traffic and readability. Besides images, you can also add short videos created by you or someone else. Bear in mind that Google owns YouTube so a presence on those two platforms can complement one another and drive traffic back and forth.
A blog is one of those marketing and promotion strategies that will never go out of style. Regardless of the industry or business size, blogs can help you stand out and achieve the goals you have set out for yourself. Make sure to prioritize quality and deliver reliable information to keep readers coming back to see new posts regularly.
Kathrin Garner is an enthusiastic journalist and writes articles on social issues. As an activist, she takes part in FV KASA program, which is a discussion platform on the relevant cannabis topics. So, if you want to know the best how to detox your body and hair follicle detox in a short time, feel free to contact her. Also, she is a volunteer at Marijuana Detox. She searches for current issues and writes about it to a wide range of readers.