Digital Marketing

Social Media as Marketing Platforms in 2020 | How to Use It

social media marketing

Social media is no longer just a mean of communication. For a while now, it has been the widest used marketing tool that helps businesses rank higher in search engines. Thanks to the grand use of various social media platforms, businesses have bigger reach than anyone in the past. If you do your social media …

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Effective Ways to Build Your Own Brand Trust for Better Conversions

Ways to Build Your Own Brand Trust

We have all heard about the term Brand Equity but what does it really mean? It means the commercial value that is obtained from the customers’ point of view about your brand name of a product or service. If you’ve greater brand equity that means your brand name is trusted in the market and thereby …

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What is the Difference Between a Publisher and an Advertiser(Publisher VS Advertiser)?

What is the Difference Between a Publisher and an Advertiser(Publisher VS Advertiser)? 4

In marketing, there is a bit of confusion among the general folks who just heard the words but don’t know literally who is a publisher and who is an advertiser. That’s why I decided to clear out the confusion about publisher vs advertiser. Here it is: Publisher VS Advertiser First of all, let me discuss …

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