Digital marketing uses internet-based digital technologies and platforms for product and service promotions. Digital marketing plans have become popular, as digital channels have been increasingly integrated into marketing plans and daily life.
Combinations of digital marketing have become popular, such as the following:
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMO (social media optimization)
- EDM (email direct marketing)
- Content marketing and automation
- Influencer marketing
- Campaign marketing
- Data-driven marketing
- eCommerce marketing
- Others: display ads, eBooks, optical disks, and games
It can also be extended to non-Internet channels like digital media. That is why it is different from online marketing.
Tools for digital marketing are abundant on the web for digital marketers who want to upscale their digital business even further. With the plethora of options, digital marketers know the importance of using the right tools to perform daily marketing and SEO tasks. From the scheduling of daily posts to competition analysis, the right tools can increase a marketer’s productivity and boost a website’s performance.
15 Best Digital Marketing Tools for 2020
Here are 15 of the best digital marketing tools available to help digital marketers, regardless of whether they are amateurs or experts.
Ahrefs is a powerful all-around SEO tool preferred by marketers from some of the world’s leading companies. This all-in-one SaaS (Software as a Service) tool provides data and efficiently tracks your SEO efforts.
The information that Ahrefs provides includes:
- Position tracking
- Keyword Research
- Backlink analysis
- Competitive analysis
- Technical SEO
- On-page optimization
- Content planning (ideation)
- Link building
- Organic traffic analysis
Ahrefs stands above all other tools because of its massive backlinks database and crawling setup. Crawling is what finds all the backlinks and mentions across the web that other tools fail to track. Backlinks are crucial because it is the basis for so many key SEO metrics like keyword difficulty, domain rating, and anchor text analysis.
The value of an SEO tool is directly related to the size of its web-crawling robot. Ahrefs leads other tools in this regard. It is why Ahrefs helps to boost the growth of your website’s organic search traffic. Even newbies in SEO can use Ahrefs tool easily and begin to rank higher and get more traffic.
It also has a unique Content Explorer tool that gives detailed information on articles for any keyword.
SEMrush is a top-rated and highly effective digital marketing tool. This all-in-one tool provides excellent support in keyword research, monitoring position, and finding possibilities for a backlink.
You can also do a detailed technical SEO audit using SEMrush. You can use it for free, but you can upgrade to a paid membership if you want to use its functionalities. You can start with a 14-day trial period to check if SEMrush is the right tool for you before jumping into one of its paid membership tiers.
HubSpot is an essential tool for inbound marketing. You can use this tool for CRM (customer relationship management), CMS (content management system), email marketing, blogging, building landing pages, and social media marketing. You can view KPIs on the dashboard.
The HubSpot Academy also offers an extensive collection of certification courses on different marketing strategies. Several tools are available for free, like web forms, popup forms, and live chat software for getting leads. HubSpot is also great for email marketing campaigns. You can funnel all data to the free CRM tool and analyze the behavior of site visitors.
If you want to use the other features of HubSpot, you can expand into one of its paid tiers for more comprehensive marketing automation. It also works well with other point solutions like Typeform, HotJar, and the like.
With HubSpot, you can grow your web traffic, successfully convert leads, and increase ROI (return of investment) from inbound marketing campaigns and sales tools.
MozPro removes SEO complexity by providing both free and paid SEO tools that can efficiently perform keyword research, page analytics, backlink analysis, site-crawling. It comes with a MozBar Chrome plugin, so you see instant metrics on websites you visit.
With MozPro, you get efficient help in understanding your visitors and how they are searching for your products and services. It helps you create quality content if you can strategically target keywords with the right keyword density and metrics. You can save these keywords lists you gather so you can make necessary changes based on trending search queries in your target market.
MozPro also allows you to track your rankings and your competitors that allow you to adjust your content or campaigns if they do not produce the results you need.
This tool also boasts of its site crawler that digs through your website and Identifies issues you need to correct to keep your SEO ratings intact. Optimizing your pages is made easy by MozPro. You can also use it to find link opportunities and monitor your Page Authority, Domain Authority, and Spam Score to keep your edge against your competition.
5. Google Analytics
Google Analytics is a staple in the digital marketing space. Google is the leading search engine, miles apart from other search engines. It is not a surprise, then, for digital marketers, developers, designers, and content creators to make content with Google search engine’s standards in mind.
It is an advanced tool that is very user-friendly and packed with full capabilities. It gives you useful insight into customer engagements on your website. It comes with the Google Analytics Academy to help digital marketers understand and effectively use Google Analytics.
6. Google AdWords
Google AdWords are free and run on a pay-per-click (PPC) model so you can grow your business risk-free with Google Ads. It is a useful tool that allows you to rank on Google SERP to get in front of customers searching for businesses and services like yours on Google Search and Maps. When somebody clicks through to your website or contacts your business, that is the only time you have to pay.
This tool also has the Google Keyword Planner so digital marketers can find the keywords you want to run with PPC ads. You can conveniently set a marketing budget and easily pause keywords and ads that may not bring in the results you need. It makes Google AdWords a great tool to funnel more leads to your site.
7. Screaming Frog SEO
Technical site audits are also made easy with the Screaming Frog SEO Spider software trusted by SEO agencies worldwide. This digital marketing tool also provides search strategies for large brands and SMEs (small to medium-sized enterprises).
You can run successful SEO and PPC campaigns, find broken links, and audit redirects, analyze page titles and metadata and discover duplicate content through the Screaming Frog SEO.
Digital marketers can also extract data from the site’s HTML with XPath, CSS Path, or regex. Effectively review URLs blocked by robots.txt, meta robots, or X-Robots-Tag directives such as ‘noindex’ or ‘nofollow,’ as well as canonicals and rel= “next” and rel= “prev.”
Canva is an online design tool for creating graphics like a pro, even if you have little to no design experience. Web design tools such as Canva revolutionize because design tasks that would typically take time can be done in minutes.
Designers can easily use Canva to create social images, infographics, and CTA buttons for free. Even at its free version, you already get a plethora of Canva templates, clip art elements, and text fonts to customize any project. If you do not have access or enough expertise for more advanced design platforms like Photoshop or InDesign, then Canva will solve that dilemma for you.
Upgrading to Canva Pro opens more features and unlocks over 60 million images in its library. You can quickly resize any image to optimize for both web and mobile. Background remover is also available in the Pro version to remove the background from images in one click. CanvaPro also helps digital marketers create their brand’s visual identity with logos, colors, and fonts in one brand kit.
Canva is a crowd favorite among web design tools because it makes collaboration and staying organized much simpler. Its interface helps you stay organized with design folders to help you locate your designs quickly and share them with other team members involved with the project.
Hootsuite is a digital marketing tool especially-made for enterprise-level social media management. It enables users to store and schedule approved social media content on multiple platforms. It can also help in performance tracking of social media content, monitor conversions, and ROI and track public conversations surrounding your brand and the products and services you offer.
It makes collaboration easy between your team because all content for social media posting is accessible 24/7 in cloud-based storage. Schedule various posts on different platforms at once to save time and easily integrate developed keywords and tags to your posts.
Hootsuite is simply one of the best management systems for social media, mainly if you track multiple social media pages and campaigns. It also comes with a smartphone app dedicated that boosts cross-platform connectivity.
Yoast is an excellent plugin for WordPress that you can install and use for free. With its free version, you can already create high-quality SEO-worthy and readable content, increasing your content’s chance to rank high on SERP. You can also manage titles, meta descriptions, alt tags, and the like, to optimize your content even further for SEO.
Upgrading to its paid premium plans lets you manage multiple sites and put secondary keywords for more content optimization.
This popular plugin works well with both Gutenberg and Classic editors in WordPress.
It also updates every two weeks to reflect Google’s algorithm and help keep your SEO up-to-date.
Buffer helps digital marketers manage all social media marketing in one place. It has a clean, user-friendly, and intuitive interface. It comes with plenty of advanced features useful for various social media tasks in your campaign.
You can also track post performance using its smart analytics, and efficiently use the social media inbox to engage with followers.
You can mix and match Buffer’s many tools to build the ideal social media plan depending on your workflow. You can automate content publishing across all your social media channels and use updated Instagram tools for your campaigns.
Its other features include the following:
- Stories Planner: lets you plan and schedule Instagram Stories
- Shop Grid: connecting your “link in bio” to various URLs seen on a shoppable page
- First Comment: lets you include the first comment on IG posts
- Hashtag Planner: helps you create, save, and organize hashtags.
- Instagram tagging: adding location and user tags
- Stories and Post Analytics: measures the performance of individual posts, stories, and hashtags
- Custom Reports: lets you easily create and share reports with your team
- Answers: gather answers to common questions on your social media strategy
MailChimp is an email direct marketing (EDM) and social advertising tool to automate and launch email campaigns with ease.
Although email marketing does not directly affect your website’s SEO, it still helps boost it indirectly. Successful email campaigns can funnel leads into your site and increase your click-through rates (CTR). Most conversions also happen in email campaigns more than any digital marketing campaign strategy. Email averages a $52 ROI for every dollar spent.
With MailChimp, you can track your campaigns’ traffic in an easy-to-understand visual page and integrate well with multiple SaaS companies. Using MailChimp boosts your email drip campaigns and audience engagement.
Mailchimp is indeed a smart marketing tool that helps you build your brand and empower your business as you create beautiful, branded emails like a pro.
Its automation features include:
- Welcome automation: every new subscriber gets an immediate warm welcome
- Abandoned cart: customers are reminded about left items on the shopping cart
- First purchase: automated thank-you message after the first purchase
- Product follow-up: get feedback or recommend other items after customers buy from your website
- Birthday: maintain a personalized touch-base with your customers with an exclusive offer or cheerful message
- Product retargeting emails: give reminders to subscribers to come back for items they viewed on your site
Majestic SEO is a digital marketing SEO tool specializing in link analysis, mapping the web with Link Intelligence data to gain market dominance.
With Majestic SEO, you can gather the following information you will need for site monitoring and campaigns:
- Trust Flow: the quality of links of URLs and websites
- Citation Flow: the number of links pointing to a website, regardless if it is a good quality or low-quality link
- Visibility Flow: desirable editorial-style links on high Trust Flow pages
- Topical Trust: shows website positioning compared to the top site, also showing the topical relevance of a web page
Each Flow Metric Scores show how your website is making an impact on the web. It lets you achieve the correct balance of Flow Metric ratings based on your SEO goals. You can also use other features like its Site Explorer tool, Link Context to discover and audit backlinks.
Proof comes in tiered pricing depending on your website traffic volume. This digital marketing tool integrates well with your CRM and website and boosts conversion with social proof.
With proof, you get your users to see social proof messaging (for example, “25 people are viewing this post right now”). Aside from this, they also see reviews and comments and videos directed at customers visiting your website.
Its Live Visitor Count and Hot Streak notification features are popular among digital marketers. These features help build a good perception of your brand and encourages engagements from your leads. It is also user-friendly and easy to install on your site.
Analyzing visitor behavior and their journey throughout your site, so you can adjust your site’s elements where you do not see the results you are targeting.
BuzzSumo is content research and monitoring tool that can identify top trends and connect you to industry influencers. Quickly generate high-performing content for your blogs and social media posts aimed at your target audience. From there, monitoring content’s metrics and social mentions are also easy, so you can identify if your content is performing well or not.
It comes with a free 7-day trial, so you can test this digital marketing tool fully before upgrading to its paid subscription.
Conclusion: Work Smart with the Right Digital Marketing Tools
Digital marketing for your business need not be overwhelming. Aside from these tools, many other marketing giants and small businesses alike can use them to strengthen their online presence . The right digital marketing tools can level the playing field for all, providing equal opportunity to fight for the people’s attention.
Choosing the right digital marketing tools is smart to do marketing, saving you time and resources while optimizing your content for the best possible results.
Mayleen Meñez worked for seven years in TV and Radio production, and also as a Graphic Artist/Editor. Writing has always been a hobby and pursuit, and she recently added content writing with Softvire Australia and Softvire New Zealand up her sleeve, while preparing for her next adventure in the nations.