Digital Marketing

Hottest B2B Content Marketing Trends and Statistics in 2019

content marketing

To grow your business, content marketing requires methodical planning and effective strategies. Mainly when it comes to the highly competitive B2B sector, where it was found helpful by 90 percent of marketers. Content marketing is about making connections, telling stories and engaging the audience Such stories and connections, however, continue to generate leads and attract …

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A Marketer’s Guide to Achieving Quick ROI in Social Media Video Marketing

ROI in Social Media Video Marketing

The end goal of every marketing strategy is to increase sales and revenue of a business. Without revenue, a business can’t operate and will eventually collapse. One of the best marketing tools for driving more sales is video. A study found that 73% of customers are more likely to purchase a product after watching a …

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Effective Ways to Build Your Own Brand Trust for Better Conversions

Ways to Build Your Own Brand Trust

We have all heard about the term Brand Equity but what does it really mean? It means the commercial value that is obtained from the customers’ point of view about your brand name of a product or service. If you’ve greater brand equity that means your brand name is trusted in the market and thereby …

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What is the Difference Between a Publisher and an Advertiser(Publisher VS Advertiser)?

What is the Difference Between a Publisher and an Advertiser(Publisher VS Advertiser)? 4

In marketing, there is a bit of confusion among the general folks who just heard the words but don’t know literally who is a publisher and who is an advertiser. That’s why I decided to clear out the confusion about publisher vs advertiser. Here it is: Publisher VS Advertiser First of all, let me discuss …

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