All the websites want to be on top of Google search results, because let’s face it whenever anyone strikes a problem these days, be it related to school or health or stocks, they all have a single common Go-To place, that is Google. So naturally, every website wants to be on top of the results, so they can be your only savior in your darkest hour.
If you’re one of those websites, you’re in luck because we have compiled a precise guide about how to rank higher on Google and also a list of ways you can bring yourself on top of the Google search results:
How to Rank Higher on Google
Here you will get a precise and structured guide that will make you understand about how to rank high on Google SERP. So, without revolving around, let’s dig deeper and find out the important steps to follow.
As soon as your website goes live with its content, take the first step by submitting it to Google.
The second step is to ensure that your website is has a good number of keywords and has been optimized. You can optimize your webpage by including relevant phrases or words, and image tags. For example, a website that sells Halloween Costumes will have keywords such as “Scary Masks”, “Superman Cape”, “Joker Suit” and “Wigs”.
Simultaneously, optimization also means to edit your HTML and CSS codes in a way that reduces the time it takes to load the webpage a viewer.
Next up, you will have to make a sitemap. Below we have summarized steps on how to do that:
- The first step is to review the content on your webpage and the structure of your webpage.
- The second step will require you to code your URLs
- Moving on, you will need to verify the coding
- Most importantly, you will have to upload your sitemap to the root and robots.txt
- Finally, submit the sitemap to Google Search Console
As a part of this step, identify all the significant pages are reachable through a static link. Thereafter, make an HTML sitemap to enhance the outcomes of your Rocketman Jacket.
During this step, you must conduct internal linking in order to obtain search engine optimization. You can achieve internal linking through the following steps:
- Create many webpages
- Use anchor text properly rather than image linking
- Add links that lead into depths of site structure
- Enhance the structure of the site by using follow links
- Use links that are relevant to the content
- Avoid overdoing the internal linking
This step is what will make or break your webpage viewership and whether it will end up being the top one on search results. It requires the site owners to be able to produce novel and creative ideas like couch tuner game of thrones that they can publish on their website. However, it’s difficult to be able to come up with fresh ideas every day, therefore below we have summarized the ways you can achieve this:
- Have a pool of topics selected that are trending in the world or your market or in the local news
- Involve your followers by asking them about what they’d like to have uploaded next
- Reviewing webpage feedback will help garner inspiration for new topics
- Analyze what the competitor is writing about to have a fair idea of what the user is getting from others and not you
Google is unable to crawl images and flashes; therefore, we recommend you to use a minimum number of visuals in your content. Instead, we suggest you prefer text over image/flash, and that for a good reason because Google can easily crawl text. This leads us to another suggestion, that is in case you feel that your content lacks life, due to the absence of visuals, you may add a few but with the traits of “ALT”.
Next up, we ask you to tag your webpage with meta tags. In case, you aren’t a computer geek just like me, you’re in luck because below we’ve a summarized way you can meta tag a site:
- Click open Notepad
- Open your web host provider’s account and gain access
- Within the Notepad, click open the webpage you want meta tags attached with
- In the part of the file, enter meta content
- Save the final Notepad document
- Now finally, upload the website to the server
Use an app to check for any broken links that might exist on your webpage. Also, ensure that you’re using accurate HTMLs.
Now you must make sure that in case your webpage URLs contain dynamic characteristics such as “?”, you edit them to ensure their brevity.
When Google begins to index a URL, an error shows up when the index ID’s and arguments exceed the number it can process. Therefore, we recommend that you keep the index ID’s and arguments to minimal to allow the webpage to be indexed. There is an additional problem that pops up with many ID’s and that is when the ID’s are mistaken for being multiple pages of the website, which eventually leads to misinterpretation of data.
Now it is time to put your site under a little test. Run through it LYNX, a text-only web-browser used to check websites’ accurate functionality. Browse your website on LYNX, and if some parts have issues functioning correctly, then you may have to make changes to it.
This step is a significant one because it tests the compatibility of Google and your webpage. If your webpage lacks If-Modified-Since HTTP it means Google cannot detect content changes, if any, that take place within your webpage. There are certain tools such as Web sniffer that you can use to check if your website has If-Modified-Since HTTP header.
You should know how to make use of Robot.txts correctly. If you’re unaware how to use them within your webpage you may end up blocking the google bots.
Now if you are using a content management system for your webpage, you must ensure that the links and pages it operates are search engine friendly. For this purpose, you need to make choose the right cms out of a pool of many, there are about more than 300 CMSs present in the market. For this purpose, you will identify which purpose does your webpage serve, is it a social networking website or a blog spot or is it simply web content management based.
This step helps us check whether our webpage will be accessible through all the browsers currently operating on the web. We run our webserver on all the browser and in case it causes a problem on one or two, you will have to go through the following steps to create a cross-browser compatible site:
- Keep the length of codes short and simple
- Use frameworks to code your website
- Clearly define the doctype in your HTML
- Insert a stylesheet for the CSS reset of your browser
- Link the stylesheets together
During this step, make sure that all the irrelevant pages on your website are blocked. This step prevents google from crawling and indexing unwanted pages. But in case they have mistakenly been uploaded, you can still remove them. You should visit Google search console and then open up your webpage. Thereafter, select “optimization” and click “Removal URL” in the drop-down menu. Now you can finally press “create a new request for removal” on this page.
The more the ads there are on your webpage, the lower will be your ranking on the search engine. Henceforth, make efforts to reduce the number of ads on your webpage. You can do this by using robot.txts.
Another factor that affects the ranking of a webpage on the search engine is the amount of time it takes for your website to load. The longer it takes for your website to loads, the lower will be the ranking, and vice versa.
Once you have successfully set up your website, it is important to know that automatic ranking checking tools do not portray a fair and accurate image. In fact, their use is condemned by google because of their tendency to mislead. Therefore, we recommend you do not use such tools to find out your ranking
Lastly, we recommend you avoid indulging in link exchanges especially the ones that will lead to irrelevant websites. Google has strict penalties for such websites and moreover, it has a negative impact on the ranking of a website.
Refrain from black hat technique to get a higher ranking on the search engine as eventually lead to penalties by the search engine. Also, such techniques are unethical and often leave the searcher unsatisfied.
There is an adage in the online universe, that there are three things that are basic when considering purchasing property and they are position, position, position!!
In the online computerized universe, there are additionally three things that are fundamental to your web presence or online store and that is ranking, ranking, ranking!!
As a result, we believe with the steps described above, you will not be able to be top on the google search engine ranking but on being able to generate traffic to your website.