Digital Marketing

Effective Ways to Build Your Own Brand Trust for Better Conversions

We have all heard about the term Brand Equity but what does it really mean? It means the commercial value that is obtained from the customers’ point of view about your brand name of a product or service. If you’ve greater brand equity that means your brand name is trusted in the market and thereby …

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What is the Difference Between a Publisher and an Advertiser(Publisher VS Advertiser)?

In marketing, there is a bit of confusion among the general folks who just heard the words but don’t know literally who is a publisher and who is an advertiser. That’s why I decided to clear out the confusion about publisher vs advertiser. Here it is: Publisher VS Advertiser First of all, let me discuss …

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