Today you blog about blogging.
Tomorrow, about dating.
Next day, you blog about how to befriend cockroaches. Hint; be gentle.
Following day, you blog about Bigfoot.
Next day, about political news.
Following day, personal development.
Niche hopping hot potato! Keep the niches changing, never get caught blogging about only one niche. Hey, why blog about one niche when you can blog about 400 niches and gain more traffic? So blogging losers, say. In truth, you are nuts every time you blog about 3 or more niches – save rare cases – because every time you hop a niche, you claim to be credible in that niche.
No human being masters 10 niches because millions of human beings master 1 of those niches at a time and run laps around fools who try to master 10 niches. Hence the saying, jack of all trades, master of none.
I became known as an eBook publishing machine and wrote helpful books like this:
But even then, I zeroed in mainly on the blogging tips niche with my readers. I dipped my cyber toes into other niches I had clarity working, and writing about, to benefit my readers, eBook-wise. Largely though, I promote my blogging tips and travel niches because these are the 2 niches I work most. Overall, blogging tips is my niche, my talent especial, because if you do one thing, you do it darn well.
Stop Niche Hopping
I know you feel tempted to niche hop, but do not niche hop. Stop losing credibility by trying to cover 5, 10 or more niches. The world loves specialists, follows specialists and trust specialists. We hire specialists and consult specialists in all walks of life; doctors, lawyers. But the world does not trust generalists because anything a generalist generalizes in, a specialist masters, inside-out.
Imagine some blogger covering blogging tips, self help and freelance writing. Said blogger divides their attention and energy between three separate niches. How can the blogger master three niches? No one can master three niches. Namely, because my blogging tips blog blows their blogging tips posts out of the water. I devote nearly 100% of my attention and energy to mastering blogging tips. I am REALLY skilled in this area because I give my attention and energy to the niche, and where your attention and energy goes, grows.
How in the heck can you be in the same blogging tips ballpark as me? You give 10 hours monthly to blogging tips. I give 300 hours monthly to blogging tips. I dominate the niche compared to you. Makes perfect sense. You niche hop. I specialize.
This is why it pays to specialize, and you pay the price by not specializing. Stop paying the price for being a jack of all trades. Master one. Stop niche hopping. Specialize. Succeed.
Do 1 Thing to Do it Well
In all walks of life, specialists succeed because we trust people who do 1 thing, so they do it well. Doctors and lawyers give years of their lives to mastering a single craft. Both folks make moolah because we trust specialists who learn their craft, inside out.
Follow their lead, and apply to blogging. Cover a single niche. Learn that niche inside out. Accelerate your blogging success. Why be like the fool who tries to master 10 niches for fear of letting go 9 niches? No one is THAT good. Be content with being a specialist in one area. Be a blogging MD. Be a blogging lawyer. Do 1 thing for a sustained period of time so you do that single thing, super well.
Your readers will thank you.
Be a specialist, not a generalist.
If anything, do you have an unquenchable thirst for covering multiple blogging niches? A pure fever for blogging many niches? Master one niche through one blog, then, buy a new domain for another niche, and begin mastery, by working that single niche to the hilt.
Master one domain and niche. Proceed to a new domain and niche.
A Blogging Geek from Paradise.
Ryan Biddulph inspires bloggers with his 100 plus eBooks, courses, audiobooks and blog at Blogging From Paradise.