Content is content. Imagine someone beating themselves up because they only publish a 600-word post. It is never the word length but the value you deliver to readers who need it. A 2-minute video will be more valuable than a 2 hour long video if you need the content delivered in a 2 minute video.
2 hour videos can be full of complete bloat. I spoke to a seasoned, veteran online entrepreneur who shared how he only follows a few podcasts because most folks chat about filler for minutes or hours. He follows podcasters who get right to the point. He demands content. He craves content. Content is just content. Get to the point and stop worrying about creating some masterpiece each time you publish a blog post or guest post.
Help people. Then exit stage left and let the content promote itself a little bit. Solve problems then get off the stage. Never get caught up in imaginary valuable word counts. Nobody needs to publish a 1000-word blog post. I have been publishing 1000-word blog posts and guest posts because it felt good but today, it feels good to publish an 800-word guest post. So I do it. 800 words is just as valuable as 1,000 words if you get clear on content being content. Ditto for 600 word posts; these are plenty valuable if you publish a content-rich, 600 word post your followers needed to read.
Don’t get caught up in the length of videos, the word counts of blog posts and all that stuff. As a benchmark, reach 600 words as a blog post minimum. Most bloggers and readers agree that this is the minimum amount of words to use to get your point across. From there, relax. Writing longer form posts can keep people on site for a longer time. This can be a good thing. But if the 1000-word post is bloated then it is a bad thing because readers want value, not bloat.
Content is just content. Content is simple content. Nothing more. Stop making a big deal about content and value and just get busy generously helping people. Blogging success finds generous, helpful people who solve problems in a specific niche.
Most readers want a blogger to solve their problems. Some readers want a blogger to inspire them to live their dreams. If I could solve your problem in 600 words or a thousand words or two thousand words it doesn’t matter. Don’t get caught up in word count because doing so is an unnecessary burden on your blogging back. Don’t believe that a 30 minute video is more valuable than a 3-minute video. The value is in your clarity, confidence and in the core message of what you create.
Truthfully, content value depends on the belief and clarity of the blogger creating and publishing the content. No joke. As within, so without.
Do what feels good to you even if it feels a little uncomfortable to do it. Do what feels generous to you even if it feels a little bit uncomfortable. I have been increasing the length of my podcasts up to 10 minutes or more but feel okay doing a three minute podcast. Doesn’t matter. All that matters is that I solve my reader’s problems. Solving problems matters most to me and you.
Beyond that, I just aim for 600 words per blog post or guest post and reach up to about a thousand. But no more. Anything past 1,000 and I begin attaching to the post from an energy of fear, trying to squeeze as much out of the blog post as possible. Bad move. For me, it’s better to move on to the next blog post or guest post.
But that just feels good to me and I feel clear on it. You may be different. But please stop beating yourself up over a single blog post because you think arbitrary word counts matter most. No they don’t. Solving someone’s problem in 600 plus words matters most. Feel free to go long form but understand that content is content. Do what feels clearest to you. This is why I spend so much time in quiet. Doing yoga and meditating allows me to see what works for me and also works for my readers.
Solve problems. Prosper. Don’t get too caught up in blog post length or video length because it’s the message not the length which makes the greatest impact.
Content is simply content. Content is just content. Never build content up to be something more than it is. Do not create a content mountain out of a mole hill.
Create and publish helpful content to solve your reader’s problems. Do not obsess over word counts, video lengths and podcast lengths. Save hitting a 600 word minimum for a blog post, share your thoughts, solve problems and allow content to organically find its word count, based on your clarity and confidence.
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Ryan Biddulph
A Blogging Geek from Paradise.
Ryan Biddulph inspires bloggers with his 100 plus eBooks, courses, audiobooks and blog at Blogging From Paradise.