A Compact Disc of Blogs
Google has officially rolled out its first spam update in eight months, shaking up search rankings across multiple industries. Labeled the August 2025 Spam Update, this rollout started last week and is expected to take “a few weeks” to complete across all languages and regions. If you’ve noticed sudden traffic drops or ranking fluctuations, this …
Google August 2025 Spam Update: What You Need to Know Read More »
The rise of AI-powered search has changed how people find information online. Instead of just clicking blue links, users are increasingly getting answers directly from AI tools—whether that’s Google’s AI Overviews, ChatGPT, Perplexity, or other AI-driven engines. For brands, this shift raises a crucial question: how do you get cited by AI and stay visible …
AI Search Optimization in 2025: How to Win Citations and Visibility Read More »
Traditional SEO is no longer enough. You can rank #1 on Google and still lose visibility to a competitor with a weaker product or service. Why? Because search behavior has shifted. Billions of queries now flow through LLMs (Large Language Models) like ChatGPT, Perplexity, Claude, and Google’s Search Generative Experience (SGE). AI-powered answers are often …
AI SEO in 2025: How to Win Rankings Beyond Google’s Blue Links Read More »
When it comes to SEO and content optimization, most people focus on keywords, backlinks, and technical audits. But there’s one often-overlooked issue that can silently hurt your site’s topical authority: multiple H1 tags on a single page. We recently audited a data platform site and found that nearly every page contained 3–4 H1 tags. The …
Why Multiple H1 Tags Hurt SEO & Topical Authority (+ Fix) Read More »
Most marketers rely on third-party tools, keyword data, or competitor analysis when shaping a content strategy. But here’s the truth: your customers are already telling you what they need—on Reddit. Reddit is a goldmine of raw, unfiltered conversations where people openly share problems, experiences, and solutions. By listening to these discussions, you can uncover real …
How to Use Reddit to Build a Customer-Driven Content Strategy Read More »
The digital search landscape is undergoing one of the biggest shifts since the rise of Google itself. For decades, businesses have relied on SEO (Search Engine Optimization) to climb rankings, capture clicks, and drive visibility. The formula was clear: optimize for keywords, build backlinks, structure your site properly, and you stood a strong chance of …
AI Search vs SEO: How to Optimize for the Future Read More »
If your website once ranked at the top of Google but now feels like it’s quietly slipping down the search results, you’re not alone. Many site owners and SEO professionals face this problem without realizing what’s happening until it’s too late. The culprit? Content decay — a slow, creeping decline in rankings, traffic, and engagement …
Content Decay: The Silent Killer of SEO (How to Fix It) Read More »
Backlinks are still one of the strongest signals in Google’s ranking algorithm. But in 2025, most SEOs are stuck in the past—still cold-emailing site owners or buying links. Meanwhile, the smartest operators are building linkable assets that earn backlinks automatically. This article shares a complete, proven framework for how to do it right—by creating assets …
How to Build Linkable Assets That Attract Backlinks in 2025 Read More »
In the ever-evolving world of SEO, Google has once again made a bold move—this time without much fanfare. Starting in early June 2025, website owners and SEOs across the globe began noticing a disturbing trend: entire sections of their websites were vanishing from Google’s index. For some, this meant a sudden drop in organic traffic. …
Google Deindexed Millions of Pages in 2025 — What It Means for Your SEO Read More »
Google’s AI Overviews are shaking up the way users find content online—and for many websites, that’s meant a steep drop in search traffic. But what if you could reverse-engineer your site’s visibility in these AI-generated results? That’s exactly what we set out to do. Instead of panicking over traffic loss, we created a 6-step AI …
How to Increase Visibility in Google’s AI Overviews: A 6-Step SEO Strategy Read More »