Pro-tips

What is the Buyer Persona?

pro-tips

If you are in the field of marketing, you have probably heard the term “buyer persona”. Do you know, what does it mean? If I simplify the definition, a buyer persona is a strong representation of your ideal customers. You identify persona based on research into the respected field you are in, as well as …

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What is Flywheel in Business?

A Flywheel is basically a machine that stores rotational energy. Usually, when you add energy to a flywheel, it literally starts to spin and if you add more energy, it spins faster. Unlike a funnel, Where the only way to maintain a constant speed is to keep adding stuff to it. A flywheel will keep spinning …

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